Package and Design Magazine in China Publication

Beijing, Frida Larios, New Maya Language, New York City

As written in Package and Design:

AIGA Center for Cross-Cultural Design Competition – Based in the U.S. the AIGA Center for Cross-Cultural design is an AIGA (American Institute of Graphic Arts) community established to foster greater communication between designers across cultures, as well as a better understanding of the interwoven experience of design and culture in our lives.

Many visual communicators will naturally concur with the notion that the audience’s culture is critical to effective communication, but few are truly conscious how much our “melting pot” or “mosaic” environments create visual chimera, or what we call Cross Cultural Design.  To encourage our community to express their experience and aspirations, we conceived “Celebrating the Role of Culture in Design”.  Over a 12-week period, designers were asked to submit print, video, photography or interactive pieces that would answer the question:  How do you express the intersection between culture and design in today’s world?

We received submissions from all over the world including El Salvador, Italy, Iran, Lebanon, Columbia and the Netherlands.  The submissions from the United States reflected the expected diversity of voices, calling on a variety of cultural heritages and social issues.  The work was judged by an international panel selected for their contribution to visual communications and branding work worldwide.

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