Montréal, Canada – I was honoured to accept the role of INDIGO Ambassador last week. INDIGO is an International Council of Graphic Design Associations or ICOGRADA led initiative that supports and celebrates modern indigenous design through uniting designers and their cultural contexts through a global collaborative platform. I am fascinated by INDIGO and its aspirations, as expressed by Brenda Sanderson, icograda’s Managing Director:
Showcasing indigenous design as a vibrant and living profession, not simply drawing on historical practice and iconography engaging indigenous populations in a manner that is inclusive and respectful, and empowers improved livelihoods.
Indigo is represented by ambassadors from around the world: Australia, the United States, El Salvador, Zimbabwe, Canada, South Africa, Malaysia and Switzerland. They are individuals committed to creating an awareness of the network, its projects and promoting engagement with designers, stakeholders and the public at large within their communities.
As an Ambassador I hope to be able to open a space for indigenous design dialogue in the Central American region for crafters, designers, stakeholders and their audience. Even though the region is rich in traditional native art and craft, designers are still to discover its potential transforming it into research, collaborative projects and products that enhance history – with a modern voice – that speaks to our own Central American citizens, the international community and the public sector.
Respect and knowledge of indigenous populations, the main actors and carriers of unique ancestral artistry, is key for the INDIGO local network (that I intend to promote) to be able to evolve design inclusive of ethnic, environmental and social context. Furthermore, indigenous design needs to create a real platform for the improvement of livelihoods in third world conditions’ framework. INDIGO is a beautiful ICOGRADA project that can help embrace local identities shared on a global scale and I hope my participation will contribute to reach these objectives.