Honduras is a principal source and transit country for girls and boys trafficked from rural areas to urban and tourist centers for the purpose of commercial sexual exploitation. Niño Seguro is an original Paramedics for Children project. Paramedics for Children already works on gathering children’s birth and health data in rural indigenous towns in the Copán area. They photograph minors – sometimes for the first time in their lives. The idea of producing a photo identity card and bracelet to be able to trace them in case they were stolen for child trafficking, arose. The Niño Seguro, name and brand logo, illustrate the special protection these children receive the New Maya design spirit.
According to the U.S. Department of State: “The Government of Honduras does not fully comply with the minimum standards for the elimination of trafficking and services for victims remain limited, laws fail to prohibit trafficking for the purposes of forced labor, and authorities do not employ good methods to identify trafficking victims among vulnerable populations.”
By supplying the exposed children with an identity document and a wrist band the delincuents will face an obstacle in committing their terrible acts.
The Niño Seguro poster design clearly enhances the safe-guarding brand concept through a dramatic photograph by Tyler Orsburn.