By reinterpreting original Maya hieroglyphs and symbolic art, different brands have been able to enjoy the use of this new visual language.

Graphic identities

I am presenting a new section on my website called Identities, showcasing a collection of the New Maya Language’s application to different identity and visual communication projects. You can access it by going to and clicking on the Frida Larios’ logo in the middle. Each logo has its own sub-gallery with captions that explain the reasoning behind the piece of work.

If you would like to identify your brand with modern yet ancestral iconography, or through a custom drawn typeface, contact Frida.

Frida Larios, Graphic Design, New Maya Language

This entry was posted in DESIGN by A Theron.

Excerpt from Today we would be kings: Frida Larios’ New Maya Language By Frida Larios in DESIGN>MAGAZINE No. 19.

My journey to revive the visual language of the ancient Maya started in 2004 when I was studying towards a masters in Communication Design at Central Saint Martins College of Art & Design in London, located only two blocks away from the British Museum which holds some of the most important lintels in the Maya world. I was the first Salvadoran woman to study at Saint Martins. How could I not look for my own roots within an institution, and city, with marked avant-garde tendencies? It was my opportunity to show my peers and now the world how the Maya are one of the founding six pillars of the civilised world, inventors of the notion of zero and of one of the most accurate calendars in history. There is also a lack of recognition of their intelligent and advanced hieroglyphic language’s art form, within Mesoamerica (modern Mexico, Guatemala, Belize, Honduras and El Salvador) itself, and beyond its boundaries. Now, as an ambassador for INDIGO (Icograda’s International Indigenous Design Network), it is my privilege to promote part of this ancient culture through my design work.

My New Maya Language is a unique system, in content and style, which rescues the ‘dead’ written language created by the Maya across Mesoamerica as far back as 300 BC. My vision for the New Maya Language is to recreate, re-compose and develop contemporary applications in different media: art, product and fashion design, brand identities, information design, wayfinding and education systems for archaeological sites and public spaces, as well as children’s toys. Through these diverse applications I aspire to promote iconographic meanings, education and play, whether it is by instigating conceptual thinking through a 0–12 year-old child’s game, T-shirts or simply by creating appreciation through my artworks, which to-date have been acquired by collectors around the world. Antonio Avia, Indigenous Education Director for the Organisation of Iberoamerican States had this to say about my artworks: “… your work presents another form of seeing, understanding, recreating, and above all, employing again in daily life, millenary means of expression. I am fascinated by this new vision of the glyphs.”

Continue reading this article in DESIGN>MAGAZINE No. 19.

The book I wrote, illustrated and designed the 120-page New Maya Language book so that people could learn about the original language of the Maya in a simple and practical way and to decode my new interpretation to others. The main chapter provides the formula for each of my pictograms, original hieroglyphs on the left page and the new hieroglyphs or result on the right. Finally I showcase various design applications.

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Fashion design, Frida Larios, London

“Today we would be kings: Frida Larios’ New Maya Language”

Fashion design, Frida Larios, London, San Francisco, South Africa

This is an extract and published spreads’ gallery of lead article in DESIGN MAGAZINE No. 19.

I tried to preserve the ancestral artists’ spirit at the time of creation, highlighting, and not merely reproducing their strokes. Aptly, renowned Harvard Peabody Museum’s epigrapher Alexandre Tokovinine describes my work with these words:

“Even though there has been a growing body of scholarly works devoted to the subject of Maya calligraphy, few artists systematically sought their inspiration in Maya letters beyond mere reproduction of certain glyphs and glyphic patterns, usually in the context of contemporary indigenous art.  Frida’s project stands apart as an attempt to explore and reinvent Maya calligraphy as a symbolic and aesthetic system from an artist’s viewpoint.  The New Maya Language creates its own world that blends Maya imagery and symbolism with Frida’s unique vision in a series of artworks which would make an ancient calligrapher proud.”

To read full article click here.

WildHearts with a Vision


WildHeart Vision has launched their new website.  This Helsinki-based media company aims to gather and preserve the largest indigenous wisdom archives’ collection from around the world.  I was honoured to be called to design their logo identity and website inspired by my New Maya Language©.

WildHeart Vision values are commendable.

At WildHeart Vision, we believe that above all else, our
business should be based on respect:

Respect for the wisdom keepers and their teachings
Respect for those who seek to embrace these teachings
Respect for the people with whom we work
Respect for the earth on which we’re all dependent

WildHeart Vision

The National Museum of Finland

Art, Helsinki


This heavy-walled, castle-looking building includes a collection of Stone, Bronze and Iron Ages’  fragments and objects that have helped archaeologists and anthropologists shape the origins of Finnish people and their culture.

Comb Ware, which is a term that refers to comb-resembling marks on the walls of ceramic vessels that date back to 4000-2000 BC produced during the Stone Age, were later partially replaced by metal objects during Iron Age.

Of course the Roman and Middle Ages, Renaissance and Illumination also took place in Finland like in the rest of Europe. Finland was an integral part of the Kingdom of Sweden until 1809, and part of the Russian Empire until 1917 when it became the independent Republic of Finland.